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HI, I'M HOLLY.

I'm a copywriter and content strategist who loves the challenge of making big, complicated ideas easier to understand. Whether I'm learning about a new subject, interviewing someone about their work or untangling a messy webpage, my instinct is the same: figure out what matters, organize it clearly and help other people make sense of it.

That's what led me to a career in writing, content strategy and user experience. I enjoy the process of asking questions, digging into details and finding the story or insight hiding underneath a pile of information. I love a good puzzle — but what I enjoy most is figuring out how to make a complex idea feel simple and human.

 

Over the years, that curiosity has taken me through higher education, fundraising, marketing and UX research, but the work itself has always been about helping people connect with information more easily.

I'm equally interested in the content itself and the systems that support it. I like thinking about how information is organized, how decisions get made and what helps people feel confident enough to take the next step. At the end of the day, I'm happiest when I can bring a little more clarity to something that previously felt confusing.

When I'm not working, you can find me working through the New York Times crossword archives, opening the next book on my ever-growing reading list or rewatching Pride and Prejudice (2005) for the umpteenth time.

open to wherever comes next

I'm currently based in Boise, Idaho, but I'm open to relocating for the right opportunity. While I'm especially drawn to cities like New York, Chicago and Boston — and would be thrilled by the chance to live abroad in places like the United Kingdom, Ireland, or the Netherlands — I'm ultimately looking for work that challenges me, connects me with smart, thoughtful people and gives me room to grow. When I find that, I'll be ready to pack my boxes.

Get in Touch

Whether you need support with content strategy, messaging, or copywriting, I'm always open to discussing new opportunities. Submit the form or reach out directly. I look forward to hearing from you.

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hgoldgrabe@gmail.com

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